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Nike Golf president retiring from company

Cindy Davis has been the president of Nike Golf since 2008, overseeing some of the biggest brand decisions in the company’s history, so it was quite a surprise when she announced her plans to retire in a statement on Tuesday.

Davis first joined Nike Golf as general manager in the mid-2000’s after working as senior vice president at Golf Channel and undertaking various other roles at the Arnold Palmer Golf Company. Nike Golf has said it plans on naming Davis’ successor later.

“We thank Cindy for her leadership throughout the years as she had led the development and growth of Nike’s golf business worldwide,” Nike’s vice president and general manager of global categories Jayme Martin said in a press release. “Under Cindy’s direction, Nike Golf has steadily delivered profitable growth year after year since 2009.”

Davis has a string of accomplishments under her belt, although it’s likely she will be most remembered for enticing Rory McIlroy to the company in 2013, a deal that has done wonders for both parties. And no one it seems is able to forget how the much-publicised relationship began via a laser light show in Abu Dhabi.

Davis will be leaving Nike Golf at a good time. The company is looking strong following its high-powered product launch for the new Vapor line of woods and irons, which will be available for pre-order at american golf shortly, while Tiger Woods and Rory McIlroy made a star-studded appearance on the US hit talk show “The Tonight Show Starring Jimmy Fallon.” Later that night Fallow joined Woods and McIlroy for a New York media gathering.

Nike Golf’s sales were a reported $789 million in its most recent fiscal year, up more than $60 million since 2008, the year Davis assumed the president role.

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