Beginner golfer or seasoned amateur, we’re convinced that the latest equipment can drastically improve your game. That’s why we’re inviting you to a FREE 30-minute ‘test-drive’ session at any American Golf store. Challenge us to add distance and accuracy to your game using our data-driven approach. Try the best clubs on the market and see if the results stack up against your current equipment. We won’t charge you a penny for this service (unlike our competitors) and there’s absolutely no obligation to buy. Just make sure you bring your current set!

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HERE ARE FIVE REASONS WHY WE'RE CONVINCED WE CAN IMPROVE YOUR GAME.

1. ONE SIZE DOESN’T FIT ALL

Just like trying on a new suit or pair of shoes, nothing matters more than finding the right size, shape or style for you. Every swing is different and whether you’re a beginner or tour pro, using ‘standard’ clubs picked off the rail can hobble your ability to improve. We will fit you with the perfect clubhead style, shaft and bespoke lie angles to fit your body shape and swing.

2. OUR FITTING TECHNOLOGY IS STATE-OF-THE-ART

We use the best indoor simulators in the business, allowing us to measure exactly what’s going on the moment you hit the ball. Spin rate, launch angle, club path – not even the top players in the world had accesses to this level of data ten years ago. When we recommend equipment there’s no hard-sell: we provide you with the results and the most precise product recommendations possible. If we can’t improve on your current equipment, we will tell you.

3. WE HAVE MORE CLUBS TO TRY THAN ANYONE ELSE

In every one of our indoor bays you’ll find demo clubs supplied by golf’s leading manufacturers. No other retailer has as broad a selection of products to try as we do. For all the marketing material promising distance, accuracy and forgiveness, you won’t know if a club feels right until you try it. It’s the perfect chance to compare products and determine what works for you.

4. IT’S NOT JUST ABOUT THE DRIVER AND IRONS

While we’re checking your driver and irons, we can apply the same data-led approach to all parts of your game – from finding a ball that matches your swing characteristics, to gapping the distance of your wedges and choosing the most comfortable grip size.

5. IT’S A FREE LESSON!

Whether you’re under the watchful eye of an in-store PGA professional or custom fitter, we can advise on how to make sure you’re getting the best out of modern golf technology. Nothing gives us a bigger thrill than watching you unlock distance, accuracy or consistency during a fitting session.