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The benefit of having your golf clubs custom fitted is that they will be perfectly suited to your measurements and game. Every aspect will be tailored to your game - not just your measurements, but your ball speed and launch. Buying a club which isn’t perfectly fit to you could leave you struggling to reach your potential, and no matter what level of experience, we would always recommend being custom fit before committing to buying.

87% of all golfers who are custom fitted are able to reduce their handicap by at least 10% (GOLF.com, 2022).

1. Consultation

Get started with a friendly conversation with one of our expert fitters to help us get an in-depth understanding of your game, and agree on how we can improve it through our simple 6-step fitting process.
2. Measurement

This is the starting point to finding your perfect fit, where we will confirm your height and wrist-to-floor measurements to give us the initial specification of the clubs that will best fit your game.
3. Model selection

Now that we have the starting specification of your club, we will move into the dynamic part of the fitting, where we will use state-of-the-art launch monitor technology to determine the best head design to improve your game.
4. Shaft selection

Using the latest shaft optimiser software, we will confirm the best shaft type and flex that will maximise distance and improve accuracy.
5. Final specification

We will confirm the final specification for your perfect club using our launch monitor technology to analyse ball speed, accuracy, and flight to ensure the correct length, lie, and loft of your custom fit club.
6. Grip

With 8 out of 10 golfers using the wrong size grip, we believe this to be one of the most important steps of the custom fit process. We will consider size, texture, and feel to ensure you have the perfect grip when you walk out of the door.

GCQuad Launch Monitor

The GCQuad is the world’s most advanced golf launch monitor, delivering unprecedented ball and club performance data with advanced imaging technology and a lightning-fast processor.

The GCQuad is now the most used launch monitor across the PGA Tour and throughout the golf industry.
GC3 Launch Monitor

Built on the same advanced photometric technology found in the tour-dominating flagship launch monitor, the GCQuad, the new GC3 features a three-camera system that delivers ball and club performance data, both outdoors and indoors, with industry-leading precision.
GC2 Launch Monitor

The GC2 is the original launch monitor from Foresight Sports and the best-selling launch monitor technology ever.

Offering directly measured golf ball data the GC2 is the perfect device to ensure any club-fitting is based on precise and accurate information.
TrackMan 4 Launch Monitor

The TrackMan 4 launch monitor tracks and displays the full trajectory of any shot, from short putts to 400-yard drives, pinpointing the landing position with superior accuracy. It also maps the shot's 3D trajectory in real-time, together with all impact and launch information.
Flightscope Launch Monitor

FlightScope Xi will track your golf ball throughout its entire trajectory, from launch to landing. Using the same technology as the award winning FlightScope X2, accurate distances, club speed and ball speed will provide the amateur golfer with the same data that pros depend on to hone their skills.

*For site-specific technology, please contact your nearest store.

Book Now For Your Free Instore Custom Fitting

[What are custom fit golf clubs?]

Custom fit golf clubs are fitted exactly to your specifications. Every aspect of the club, from the length and material of the shaft to the grip size and texture, will be perfected to you. The process involves measurements of your swing speed and approach to best inform our team of specialists which clubhead design, length, lie, and loft will be best suited to you. Put simply, custom fit golf clubs are clubs specifically designed for your game and your body. 92% of all golfers are playing with ill-fitting clubs (Sports Illustrated Golf Group, 2022).

[Does it cost anything to be custom fit?]

No, custom fitting at American Golf is free! We provide a game-changing service that is entirely complimentary, helping you find your perfect set of golf clubs for less.

[Can anyone have a custom fit appointment?]

Yes! Beginner or expert, we can help find the right clubs to improve your game with our 5* fitting experience!

[Are all clubs available to be custom fit?]

Not all of our golf clubs range are available to be custom fit. However, we have a huge variety of premium brands like PING, Titleist, TaylorMade, and Callaway to name but a few. You will have a wide, reputable range to choose from and customised to your exact needs, so you need not sacrifice brand loyalty.

[How long will my appointment take?]

We recommend allowing up to one hour for custom fitting a full set of clubs, and 30-40 minutes for a select few clubs. We want to make sure we have plenty of time to take down all necessary details, including measurements and shot simulations, so we can find the best club(s) for you.

[How do I book a free appointment?]

We have over 90 stores in the UK and Republic of Ireland. Find your nearest store here